Apple is reportedly working on a major overhaul of Siri, turning it into a true conversational AI assistant rather than a simple voice command tool.
The new internal project is said to be code-named “Campos” and will deeply integrate AI across iOS, macOS, and iPadOS.
According to reports, Apple plans to use Google’s Gemini AI models as part of this transformation, signaling a major strategic shift.
The upgraded Siri should be able to handle complex multi-step tasks, natural conversations, and contextual understanding far beyond the current version.
This move comes after criticism that Apple has fallen behind competitors in consumer AI.
If successful, this could make Siri competitive again with ChatGPT-style assistants and change how users interact with Apple devices.
info: https://www.reuters.com/business/apple-revamp-siri-built-in-chatbot-bloomberg-news-reports-2026-01-21/
The new internal project is said to be code-named “Campos” and will deeply integrate AI across iOS, macOS, and iPadOS.
According to reports, Apple plans to use Google’s Gemini AI models as part of this transformation, signaling a major strategic shift.
The upgraded Siri should be able to handle complex multi-step tasks, natural conversations, and contextual understanding far beyond the current version.
This move comes after criticism that Apple has fallen behind competitors in consumer AI.
If successful, this could make Siri competitive again with ChatGPT-style assistants and change how users interact with Apple devices.
info: https://www.reuters.com/business/apple-revamp-siri-built-in-chatbot-bloomberg-news-reports-2026-01-21/